2013 project for worldwide experiential marketing agency TRO & beverage giant Diageo. This project involved transforming an existing tasting bar @ Auckland International Airport, into a sumptuous sampling experience for a new liqueur product launch. CJD's scope was to deliver top line design concepts focused on the female shopper, props procurement, plus design & installation supervision of a satin fabric canopy.

airport retail campaign tasting bar pop-up Experiential design